April 14, 2016

Keith Petri

Keith Petri has been actively working at the intersection of business and technology for 7 years. Keith is currently Chief Strategy Officer, US for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

In 2014, he was a SVP at Human Demand, acquired by IgnitionOne for an undisclosed sum, where he stayed on board to lead Strategic Partnerships through March, 2016. At Human Demand, Keith was responsible for establishing the company as the leading independent mobile Demand Side Platform and differentiating its offering by highlighting its proprietary internal data assets. Before heading to Human Demand through another acquisition, Keith led Partnerships at eDealya where he successfully established over 7,000 direct-to-publisher relationships and indexed over 40m devices in just 8 months. Prior to that, Keith was the Principal of CNSLT.us, and co-founder of iGottaGuide – acquired by GetYourGuide (a Switzerland based startup that has raised $45.5m to date and leveraged iGottaGuideā€™s established clientele to enter the US market).

Keith is a noted expert in the mobile space, having been quoted or profiled in Yahoo Finance, CNBC, AdExchanger, MediaPost, the Examiner, The New York Times, and TechZulu. He mentors for Venture for America Fellows and also sits on the board of NFTE Ventures.