Why Brands Should Care About Emotion on Social Media

Great branded content that reaches the right people can produce a powerful emotional response, which leads to engagement and results for marketers. But in today’s world of distracted audiences, creating an emotional connection is easier said than done.

Turner and Canvs, the industry leader in measuring emotion, partnered to better understand the value of emotional reactions to branded content. As a starting point, Canvs analyzed all public branded content posts in Q4 2017 by two of the leading categories on Facebook: cultural news and sports publishers.

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